Publicis-Omnicom:the Meaning of the Merger

The merger of Publicis and Omnicom is a big,bold move,strategically counterculture and structurally a bit clunky,said Sir Martin Sorrell,CEO of advertising and public relations firm WPP Group.They have to jump regualtory hurdles.There will be impacts on clients and their people.We're already seeing a certain degree of disruption,which we will seek to capitalise on.*There will be two large companies-ourselves and Publicis Omnicom Group.It makes you a little more energetic.We've done five or six deals in Brazil,in the UK,and two in Asia.I wanted to signal to our people that we want to be a little more energetic.We have 165,000 people in 110 countries.Size for size's sake,I'm not sure there's anything in that.*Our clients probably lowered their earnings estimates.They're getting there by cost-cutting,small leaps-a focus on cost,finance and procurement that shows in the lack of top line growth.It can't continue forever.*Western Europe,the UK and Germany are stronger than people realise.July surprised us a little on the upside,Sir Martin Sorrel noted.