The Walt Disney Company has launched a new combined segment,Consumer Products and Interactive Media.It will be led jointly by the two current presidents of the constituent divisions,Leslie Ferraro and Timmy Pituro.There is also a new laboratory in the segment to develop high tech toys.DCPI Labs will focus on using cutting edge technologies to create new immersive products.
As technology and digital entertainment continue to evolve,a shared innovation strategy will enable the new segment to create unique and engaging products and experiences that exceed consumer's expectations,said Disney chief operations officer Thomas Staggs.
The former Interactive division had developed the Infinity video game,combining onscreen play with collectible Disney character toys.The Consumer Products division had introduced a line of wearable toys that interact with one another by radio waves and other technologies,Playmation,which will be promoted during the Christmas shopping season.
In response to changing consumer preferences in a marketplace increasingly influenced by technology,and as technology and digital entertainment continue to evolve,a shared innovation strategy will enable this new segment.The new structure is designed to share technological expertise and maximise opportunities and efficiencies across two divisions that have increasingly focused on similar objectives of delivering cutting edge consumer experiences and products,Disney said.
Functional areas of the divisions such as Finance,Strategy and Business Development,Technology,Human Resources and Communications,will be combined into joint teams.*
The Walt Disney Company (DIS)
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