On Saturday 15 August at the Disney D23 EXPO in the Anaheim Convention Center,Disney CEO Bob Eiger revealed the company's plans to build a Star Wars Land at both Disneyland in Anaheim,California and Walt Disney World Resort in Orlando,Florida:
We are creating a jaw-dropping new world that represents our largest single-themed land expansion ever.These new lands at Disneyland and Walt Disney Word will transport guests to a whole new Star Wars planet,including an epic Star Wars adventure that puts you in the middle of a climactic battle between the First Order and the Resistance,Mr.Iger said.The lands,on 14 acres each,will include the ability to take the controls of one of the most recognisable ships in the galaxy,the Millenium Falcon,on a customised secret mission.*
Disney bought Star Wars creators Lucasfilm Ltd in 2012 for four billion dollars.The next installment in the saga,Star War Episode VII:The Force Awakens will hit the theatres on 18 December in hopes of drawing in both older fans and a new generation of enthusiasts.The new film,starring original cast members such as Harrison Ford,Mark Hamill and Carrie Fisher,as well as new actors,has been estimated to have a box office potential of 1-2 billion dollars.*
Walt Disney Company (DIS)
Showing posts with label Walt Disney. Show all posts
Showing posts with label Walt Disney. Show all posts
Wednesday, August 19, 2015
Wednesday, July 8, 2015
Walt Disney's New Segment-a good idea or not?
The Walt Disney Company has launched a new combined segment,Consumer Products and Interactive Media.It will be led jointly by the two current presidents of the constituent divisions,Leslie Ferraro and Timmy Pituro.There is also a new laboratory in the segment to develop high tech toys.DCPI Labs will focus on using cutting edge technologies to create new immersive products.
As technology and digital entertainment continue to evolve,a shared innovation strategy will enable the new segment to create unique and engaging products and experiences that exceed consumer's expectations,said Disney chief operations officer Thomas Staggs.
The former Interactive division had developed the Infinity video game,combining onscreen play with collectible Disney character toys.The Consumer Products division had introduced a line of wearable toys that interact with one another by radio waves and other technologies,Playmation,which will be promoted during the Christmas shopping season.
In response to changing consumer preferences in a marketplace increasingly influenced by technology,and as technology and digital entertainment continue to evolve,a shared innovation strategy will enable this new segment.The new structure is designed to share technological expertise and maximise opportunities and efficiencies across two divisions that have increasingly focused on similar objectives of delivering cutting edge consumer experiences and products,Disney said.
Functional areas of the divisions such as Finance,Strategy and Business Development,Technology,Human Resources and Communications,will be combined into joint teams.*
The Walt Disney Company (DIS)
As technology and digital entertainment continue to evolve,a shared innovation strategy will enable the new segment to create unique and engaging products and experiences that exceed consumer's expectations,said Disney chief operations officer Thomas Staggs.
The former Interactive division had developed the Infinity video game,combining onscreen play with collectible Disney character toys.The Consumer Products division had introduced a line of wearable toys that interact with one another by radio waves and other technologies,Playmation,which will be promoted during the Christmas shopping season.
In response to changing consumer preferences in a marketplace increasingly influenced by technology,and as technology and digital entertainment continue to evolve,a shared innovation strategy will enable this new segment.The new structure is designed to share technological expertise and maximise opportunities and efficiencies across two divisions that have increasingly focused on similar objectives of delivering cutting edge consumer experiences and products,Disney said.
Functional areas of the divisions such as Finance,Strategy and Business Development,Technology,Human Resources and Communications,will be combined into joint teams.*
The Walt Disney Company (DIS)
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