Tuesday, April 6, 2010

Yahoo Embraces Arab World

Yahoo is moving into the Arab world in a big way.The company has purchased Maktoob,the Arabic version of Facebook.Maktoob is based in Jordan.Arab use of the Internet is up 1,000% since the year 2000.Maktoob reaches one out of three Arab users of the Internet.It is available in 22 Arabic countries with a total population of over 300 million people.
The acquisition of Maktoob is part of Yahoo's emerging markets strategy.Maktoob's vision is to be at the center of people's online lives.Less than 1% of Internet content is currently in Arabic.
Saudi Arabia is one of Maktoob's top two countries.Over five million Saudi women alone are active on Maktoob.

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