Wednesday, May 15, 2013

Old and New:The Future of Media

The future of media is both bright and diverse,said Frank A. Bennack,Jr.,outgoing Hearst Corporation CEO.Print will be around because of their role in gathering news.Their role will be around for a long time to come.
There's been a significant revenue shift to new media.TV and newspapers are still there,however.We have about 300 worldwide magazines.They will continue in their present form,but also will migrate to new media.We're very strong in beauty and fashion with Elle magazine.
Hearst Corporation is a privately held multinational media conglomerate,founded by the late William Randolph Hearst.It owns fifteen daily newspapers such as The San Francisco Chronicle and The Houston Chronicle,as well as 35 weekly papers.Besides Elle,its major magazine titles include Cosmopolitan;Seventeen;Redbook;Popular Mechanics;Woman's Day;Harper's Bazaar;and Road and Track.
Hearst is part owner of the ESPN,A and E,and Lifetime cable networks.It owns the iCrossing digital marketing firm,with offices in 18 countries;29 TV stations;and 2 radio stations in major markets.Altogether,it owns some 200 businesses in 100 countries worldwide.
On June 1,Hearst President and COO Steven A. Swartz will succeed Mr.Bennack as CEO.

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