Wednesday, June 19, 2013

Private Equity:Strategy and Focus

Our strategy is to find sort of the treasures below the surface,said J.Michael Chu,co-founder and Managing Director at private equity firm Catterton Partners.You're able to get higher growth through the recession.
All of our businesses are up very strongly.Our strategy is to identify those businesses that are well below the surface.We like businesses that are driven by value and luxury.
Outback Steakhouse started with great leadership.It's the leader in its casual steak category.The vast majority of our investments tend to be new,emerging businesses.
We don't really use a lot of leverage.We tend to over-equitise them.We never want the balance sheet to impede the business strategy.
Catterton Partners is a Connecticut-based private equity firm with an exclusive focus on providing equity capital to small and mid-market consumer companies in North America.With its combination of investment capital,strategic and operational skills,and industry network,it has become the most sought after company in its specialty.
Among Catterton's investments are Outback Steakhouse;Restoration Hardware;Baja Fresh;Cheddar's;Kettle Brand Potato Chips;and Sweet Leaf Iced Tea.

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