Pinterest Looking To Grow User Base and Revenue

Photo curating and sharing platform Pinterest is hoping to expand its user base in Europe.The social media company is opening offices in the Netherlands,Spain,Italy and Sweden this year.
In another big move,the privately held firm is taking a big step in monetisation of the platform with the "buyable pins" concept.Now users will be able to buy depicted products directly from the site by clicking on small blue "Buy It" tabs on the pins,as the platform's photos are called.
We're very excited about products being brought directly into the Pinterest ecosystem,said Satish Kanwar of Shopify.Pinterest is our second largest referrer,but the first in value of purchases made.*
Pinterest users often use the site to shop for products or get ideas for projects,but to this point have had to go offsite to actually make a purchase.The company is five years old and valued at 11 billion dollars.Pinterest will not get a cut of each buyable pin transaction,but will offer vendors the option of paying for a promoted pin which is shown to users with a particular profile.Similarly,Google is adding a buy button to search results.
More than two million products will initially be offered on buyable pins by the likes of retailers such as Macy's,Nordstrom and Neiman Marcus.You can pay with ApplePay or credit card.Buyable pins will launch on the Pinterest iOS app for US users this month,then be available on Android and desktop later this year.
Pinterest has strong appeal to those looking for new furniture and decorating ideas,fashion,wedding plans and baby products,as well as those interested in curating photos that reflect their interest in any number of topics,from art history to sports.
Successfully monetising this growing and distinctive platform will point it in the direction of becoming a public company.

Voices and Trends in International Business-December 2013

Snack food vendor Mondalez International is being crushed by PepsiCo and its Frito Lay division all over the world,CNBC analyst Jim Cramer pointed out.
A German government agency has cleared Tesla's Model S of being a fire trap.There is no fire issue.They are not bound by the four walls of the earnings per share convention.
Exxon Mobil had a great quarter.It's got Warren Buffet's imprimatur.
BP's been a very strong stock,and I think it can go much higher,Cramer said.*
Ford Motor Company November sales rose 7.2%,versus an Edmunds estimate 0f 3.0%.*
3M was downgraded from hold to sell by JP Morgan.*
IBM provided near real time raw data on the beginning of the Christmas shopping saeson.The growth rate was down by 21%.The size of the shopping cart got smaller.People just weren't buying as much,although more of them were shopping.Mobile sales accounted for 17% of the total,and the iOS platform handled 60-70% of the business versus Android.*
It's expensive to open brick and mortar stores in China,said Shaun Rein,managing director at strategic market consultant CMR China.Ecommerce is more popular there than in the US.Ecommerce will grow 50% a year in China for the next five years.Online merchant Alibaba is a very innovative company.
US companies need to get Chinese managers and get them to react quickly to the Chinese marketplace.A third of purchases are returned in China,and 20% of all sales are from gifting-including gifts for corrupt officials,although there is a crackdown on that.
Mr.Rein is author of the book "The End of Cheap China:Economic and Cultural Trends that Will Disrupt the World."*
PepsiCo(PEP),Tesla Motors(TSLA),Ford Motor Company(F),Exxon Mobil(XOM),International Business Machines(IBM),3M(MMM),Mondalez International(MDLZ),Alibaba.com Ltd(ALBCF)